Marketers Urged to Prioritize Investments in High-Trust Platforms to Safeguard Brand Reputation

“Marketers must recognize that credibility is now a core currency in the social and search ecosystem. CMOs should prioritize investment in platforms that not only rank highly in search but are also trusted by their target audiences,” said Claudia Ratterman, Director Analyst in the Gartner Marketing practice. “To build lasting brand equity, focusing resources on platforms where consumer trust is strongest, and ensuring content is both authoritative and authentic, will help safeguard brand reputation as AI-powered discovery becomes the norm.”