Key findings from the Dyson Global Wet Cleaning Study 2025:
- In India, 49% of people don’t change the water after cleaning each room.
- Nearly 1 in 3 Indian households spend over 2 hours on routine floor cleaning, far exceeding the global average.
- The use of mops and cloths for wet cleaning is highest among Indians in APAC.
- Top frustrations with existing methods include inefficient cleaning, slippery floors, edge-cleaning struggles, and time-consuming.
- Dyson’s first Global Wet Cleaning Study unveils insights into global cleaning habits, frustrations with existing wet cleaning tools, and the inefficiencies of traditional methods.
Bangalore, 27th June 2025:Today, Dyson announced the results of its first Global Wet Cleaning Study,toinvestigate wet cleaning habits and behaviours, frustrations people face with their wet cleaning tools, and why our best intention might not be delivering the hygienic homes we expect.
The global study uncovers that despite frequent cleaning by Indian households, current tools and habits could be making homes less hygienic, not cleaner. The study findsthat hard floors dominate Indian homes, with 94.5% of people having floorsmade of tiles, stone, or wood—materials that attract dirt easily and require frequent wet cleaning.However, popular cleaning methodsincluding traditional mops, buckets, and cloths, may be spreading dirt rather than removing it.
Indians are obsessed with cleaning: Is that enough?
Unlike South Korea or Australia, where wet cleaning happens more reactively, occasionally or for specific messes, in India, wet cleaning is part of the daily routine.Traditional wet floor cleaning methods remain the most preferred choice for many Indian households, with mops, cloths, or wet sweepers in constant use. Yet, despite their popularity, these tools bringtheirown set of challenges:
- 1 in 3 Indians say wet cleaning is simply too time-consuming. In fact, 75% spend over an hour on their cleaning routines, with nearly 35 minutes devoted to wet cleaning floors.
- Indian use of mops, brooms, and wet cloths is the highest in APAC—yet only 33% finds cloths or sponges truly effective for hard floors.
- 49% admit they don’t change the cleaning water for every room. This means dirty water, and the germs in it, are spreadfrom one part of the house to another, defeating the purpose of cleaning.
- 45% cite stubborn stains as their top cleaning challenge, and 31% worry about slipping on wet floors. With hard floors so prevalent, this becomes more than a minor grievance.
- 29% struggle with cleaning hard-to-reach areas, and 28% of Indians find the process physically tiring or uncomfortable, reflecting the physical demands of wet cleaning. Moreover, traditional cleaning tools like mops and cloths simply aren’t designed for India’s mix of dust, stains, and spills.
“Indians are among the world’s most dedicated floor cleaners—almost 1 in 2 clean their hard floors daily, more than double the global average,” says Tim Hare, DysonEngineer. “But frequency doesn’t guarantee hygiene. Traditional cleaning methods and tools could be spreading dirt and bacteria. Poor cleaning routines don’t just cost time but may also impact health. Using dirty water repeatedly is unhygienic; it promotes the spread of bacteria rather than removing them.”
Seeking Solutions: What Do Indians Want in a Wet Cleaner?
Despite a strong cleaning culture, India ranks lowest in the APAC region in terms of awareness around modern wet cleaning machines.While 62% of Indians believe that vacuum cleaners with wet functionality are the best solution for floor cleaning, adoption remains low.
With the country’s cleaning frustrations exceeding global averages, Indians are clear about what they need:
- Easy maintenance (32%)
- Durable, high-quality build (28%)
- Effortless emptying and cleaning (25%)
- A machine that truly handles tough messes, stains, and spills (23%)
Moreover, common tools like mops and wet cloths struggle to pick up larger or solid debris, often requiring brooming and mopping to be done in separate steps, doubling the cleaning time. For busy urban households, this extended time commitment underscores the need for a more efficient solution that seamlessly combines dry and wet cleaning.
