ESG will remain core focus in tech during 2025, but fragmented by geography and company culture

Robert Pritchard, Principal Analyst, Enterprise Technology & Services at GlobalData, says: “In 2024, GlobalData correctly forecast that tech companies would still see ESG as a core strategic issue. This has been underlined by improved observability, and increasingly aligned ESG and financial reporting.”

GlobalData Tech-Enabled ESG analytical forecasts for 2024 highlighted the impact of artificial intelligence (AI) on the market both as a drain on natural resources, and as part of the solution to address sustainability challenges. This year, GlobalData has observed that the latest generation of network equipment is often 80% to 90% more energy efficient than legacy kit.

Pritchard adds: “GlobalData also foresaw the twin trends of ESG being used as a differentiator by tech companies, and a closer alignment with financial reporting – driven both by regulation and commercial imperatives. This, as predicted, has meant a growing association of cost savings and improved productivity as a result of ESG initiatives.”

Pritchard continues: “The Trump impact will see different speeds and priorities by geography when it comes to sustainability, but the overall direction of travel will outlast a four-year presidential period – enterprises think strategically, and while some may exploit short-term climate change denying opportunities, their customers, employees, and regulators will continue to recognize the importance of addressing the climate crisis.”

Pritchard concludes: “The other major theme we see in enterprise ESG through 2025 is its extension into the small/medium-sized business (SMB) market. This reflects growing customer demand and the ongoing refocus of tech service providers on smaller businesses as the engine of economic – and therefore their own commercial – growth.”

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