Gartner Survey Reveals Only 45% of CMOs Surpass Senior Executive Expectations Despite Achieving Objectives
A survey of 125 CEOs and CFOs conducted in August through September 2024 revealed just 34% of CEOs and CFOs see eye-to-eye with CMOs on marketing’s role in supporting growth.
“In today’s landscape, delivering results is just the baseline for CMOs. To thrive, they must raise their leadership profile in the C-suite,” said Sharon Cantor Ceurvorst, VP, Research, in the Gartner Marketing Practice. “CMOs need to clarify their role in growth initiatives and improve collaboration on key initiatives. By understanding stakeholder priorities and demonstrating strategic insight, CMOs can enhance their influence and contribute more significantly to corporate strategy.”
Figure 1. Scenarios Most Likely to Lead to CMO’s Removal
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Source: Gartner (February 2025)
CMOs Struggle to Align With C-Suite Peers
“There is a pressing need for CMOs to bridge the gap with their executive peers,” said Chris Ross, VP Analyst in the Gartner Marketing Practice. “To truly drive growth and demonstrate marketing’s value, CMOs must enhance how they work with others within the C-suite.”
Top Reasons for CMO Dismissal Include Unmet Expectations, Inflexibility, and Lack of C-Suite Respect
Beyond in-role performance, earning the respect of the senior leadership team is paramount, with 54% of CEOs and CFOs indicating that a lack of respect from peers could lead to a CMO’s dismissal. It’s not enough for CMOs to achieve the desired results. They must also foster strong relationships and build credibility within the executive team.
