Mey Cloud Explorer

Mey Cloud Explorer

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The new Explorer tool enables direct database access to enterprise SaaS environments using SQL.

FOUNTAINVILLE, PA, UNITED STATES, October 1, 2024 /EINPresswire.com/ — Mey Cloud Explorer (MCE) is a new tool that provides organizations with direct database access to enterprise SaaS environments using SQL. Cloud Databases: Amazon Web Services (AWS); Oracle Cloud; Salesforce; MS Database Applications

The innovative, lightweight client tool allows clients to issue SQL queries via API. In regaining SQL functionality, organizations boost productivity and restore data & DevOps functionality.

WHY MEYER DEVELOPED MCE?

Many organizations are separated from mission-critical data elements as a byproduct of migrating to private cloud computing environments. Although the shift-to-cloud presents tremendous value, this separation unfortunately impacts DevOps, data analysis, and erodes mission-critical knowledge of organizational-driven data elements. The Mey Cloud Explorer platform was developed to fill the void of delivered SaaS solutions that don’t support direct data analysis, development & productivity requirements.

Lack of insight into SaaS data elements presents multiple issues; one being, the difficulty of understanding how SaaS platforms structure and organize underlying data models. Access to data helps clarify the behavior, relationship and functionality of SaaS Web/GUI elements. This, in turn, promotes accuracy with development lifecycles supporting organizational business requirements.

WHO MCS WAS CREATED FOR:

A. Software Developers, Data Analysts, Functional Business Analysts: MCE provides this group with SQL access to manage critical business processes & operations. It restores the ability to perform data analysis directly, including exporting to flat file for enhanced reporting and analysis.

B. Data Scientists, Business Intelligence Developers: With MCE, these professionals regain data analysis for actionable insights. It allows them to identify data and analytics issues in core dataset, and identify data quality issues for improvement.

C. Database Administrators, System Admins/Engineers: MCE allows them to monitor for any potential data-related structural issues, analyze system tables, and view critical database metrics not previously possible.

ABOUT MEYER
For nearly three decades the team at Meyer has provided in-depth ERP system implementations and managed services. ​Our teams pride themselves on partnering with each client in the planning, implementation and key installs of required software to facilitate modernization to new ERP systems built around NetSuite, PeopleSoft and Oracle Cloud. Additionally, Meyer provides expert cybersecurity and payment fraud teams.

John T Barlowe
Meyer LLC
+1 5166505805
email us here
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Technology Leader Brings Extensive Experience to Help Parsley Scale Its Empathy-Enabled AI Platform to Accelerate Growth in Corporate Performance Solutions

SAN DIEGO, CA, UNITED STATES, October 1, 2024 /EINPresswire.com/ — Parsley360, Inc. (Parsley), an emerging PaaS company empowering corporate performance through its innovative use of data-driven, empathetic artificial intelligence (AI) to holistically align people, process, and performance, announced today the appointment of Antonio J. Viana as a board director effective immediately. Mr. Viana joins Parsley’s founder, chairman and CEO, Sheryl Anjanette and co-founder and chief science officer, Craig Martin as the company’s first non-executive director.

Mr. Viana is a seasoned technology executive, having held several senior executive positions at ARM Holdings including President and EVP of Commercial and Global development, Global Director of the ARM Foundry Program, and Executive VP of Worldwide Sales. Mr. Viana is currently the chairman of the board of BrainChip Holdings Ltd (ASX: BRN, OTCQX: BRCHF), the world’s first commercial producer of neuromorphic Al chips and IP, and a non-executive director of Arteris Inc (NASDAQ:AIP), a leading provider of network-on-chip (NoC) interconnect.

“Antonio’s extensive knowledge in bringing emerging technologies to market and his commitment to our mission of AI for good are invaluable assets to Parsley,” said CEO Sheryl Anjanette. “His combined technology and go-to-market experience will help us steer our technological innovations, catalyze our commercial focus and support the executive team to meet our objectives.”

Parsley connects the core elements of human performance optimization—measurement, insights, and guidance—with the seamless use of emotionally intelligent AI to tackle large systems-based challenges like retention, burnout, and productivity. Parsley’s empathy-enabled platform addresses underlying systemic factors such as trust, belonging, and engagement, identifying potential problems early before they silently escalate into larger, more costly concerns. This is achieved by providing on-demand access to individualized coaching for all employees in the organization.

“Parsley’s holistic approach to integrating emotionally intelligent AI into human-centered applications is absolutely groundbreaking,” said Mr. Viana. “The team’s vision for addressing critical issues like retention, burnout, and productivity through a personalized and empathetic platform is robust, unique, and world-class. In joining the board of directors, I’m thrilled to collaborate with this talented group of professionals as we work to transform the way organizations approach performance and well-being.”

Parsley is uniquely equipped to drive transformative change in today’s complex work environments, thanks to a team of seasoned experts in AI, behavioral science, and organizational development. With decades of experience and groundbreaking technology, Parsley is able to address the most critical challenges businesses face today. By integrating empathetic AI, Parsley delivers personalized insights that empower organizations to maximize their people’s potential, fostering higher performance, deeper engagement, and lasting, sustainable outcomes.

About Parsley360, Inc.
Parsley360, Inc. (Parsley) is a pioneering enterprise-level performance optimization system that leverages artificial intelligence (AI) and behavioral analytics to accelerate the development, management, and optimization of high-performing teams, individuals, and organizations. Parsley provides on-demand personalized guidance and support through its emotionally intelligent AI, designed to close gaps in perception, performance, and execution. By addressing root issues like trust, belonging, and well-being, Parsley delivers measurable results, improving engagement, satisfaction, and ROI. At the core of Parsley’s innovation is its proprietary MEG (Measurement, Evaluation, and Guidance) framework, which creates a platform for continuous learning and growth, driving sustainable improvements in individual and organizational performance.

Additional information is available at https://www.parsley360.com

Sheryl Anjanette
Parsley360, Inc.
+1 858-633-2166
info@parsley360.com
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Biolite Wellness Introduces New Nordlys Device

Biolite Wellness Introduces Three State-of-the-Art Lasers at Their Irvine Office

IRVINE, CA, UNITED STATES, October 1, 2024 /EINPresswire.com/ — Biolite Wellness is thrilled to introduce three revolutionary laser treatment devices at its Irvine location: the Nordlys^®, the GentleMax Pro^®, and the Matrix^® laser systems from Candela Medical. These state-of-the-art technologies enhance the clinic’s holistic approach to wellness by offering advanced treatments for overall well-being and skin health.

About Nordlys^®
The award-winning Nordlys^® system is known globally, has been used by celebrities, and was featured in multiple media outlets, including the Today Show on NBC. Biolite Wellness is now incorporating this system into its state-of-the-art practice to support total wellness and preventative care.

Nordlys^® has established a new standard in Intense Pulsed Light (IPL) technology with its cutting-edge SWT^® (Selective Waveband Technology) IPL narrowband system. This technology provides unparalleled precision, effectiveness, and safety in IPL treatments, addressing pigmentation concerns and vascular lesions, which supports overall skin health and well-being.

The Nordlys^® Narrowband with SWT^® offers exceptional outcomes with minimal discomfort and downtime, promoting a more holistic approach to wellness. Its customizable settings and targeted delivery ensure precise, individualized treatments, aligning with Biolite’s preventive care philosophy.

About The GentleMax Pro^®
The GentleMax Pro^® is a premier laser treatment system by Candela Medical that combines the power of two optimal wavelengths in one device. This unique combination allows treating a wide range of skin types and conditions, ensuring every client receives personalized and effective care.

The GentleMax Pro^® can treat various skin conditions, including:

Hair Removal: Effective for all skin types, promoting smooth skin as part of a comprehensive wellness routine.
Vascular Lesions: Treats spider veins, broken capillaries, and hemangiomas to improve skin’s appearance and health.
Pigmented Lesions: This procedure removes sun spots, age spots, and freckles, contributing to a more even skin tone.
Fine Lines and Wrinkles: Improves skin texture and reduces signs of aging.
Skin Tightening: Enhances skin firmness and elasticity.

About The Matrix^®
The Matrix^® system offers a new dimension of radiofrequency (RF) microneedling. This innovative machine is designed to address, sustain, and rejuvenate skin at every stage of aging, helping to maintain a youthful appearance as part of preventive care. It incorporates the latest Matrix Pro^®, Sublime, and Sublative RF applicators, offering tailored treatments to meet individual patient needs. The Matrix^® system is designed to resurface skin, reduce wrinkles, enhance volume, and fortify skin structure.

Uniquely, this groundbreaking system features impedance monitoring and Depth Intelligence technology, providing real-time feedback to ensure consistent, high-quality results for patients.

By leveraging three modalities in a single device and working at up to 3 depths with a single insertion, this multi-application system is radiofrequency, intelligently redefined:

Matrix^® Pro Applicator – equipped with an array of the thinnest microneedles on the market that deliver short-pulse RF energy to the skin in a fractional manner. Treatment outcomes include new collagen creation and marked improvement in overall skin appearance and texture.

Matrix^® Sublime Applicator – designed to heat skin layers with a combination of infrared (IR) and bipolar radiofrequency (RF) energies to shorten aged collagen fibers and treat wrinkles for a smoother skin appearance. This needleless and non-invasive treatment allows for clinically proven outcomes with minimal downtime.

Matrix^® Sublative RF Applicator – stimulates new collagen growth and resurfaces the skin by delivering bipolar RF energy to the skin in a needle-less, fractional manner via an array of multi-electrode pins. This treatment results in smoother skin and the reduction of facial wrinkles.

By offering these three state-of-the-art laser devices, Biolite Wellness provides a comprehensive approach to health that emphasizes both wellness and prevention through personalized services. By integrating cutting-edge technology with holistic practices, Biolite Wellness provides clients with tailored wellness plans that address individual needs and goals. Their offerings, such as nutritional guidance, stress management techniques, and overall wellness assessments, empower clients to take charge of their health and prevent chronic diseases. With a focus on education and sustainable lifestyle changes, Biolite Wellness fosters a supportive environment that encourages proactive health management, ensuring that clients not only feel better but also thrive in their everyday lives.

“This is an exciting time for integrative health care. At Biolite Wellness, we are thrilled to offer the highest standard of care by combining medical weight loss, preventative care, and aesthetic treatments to rejuvenate both body and mind. We now offer advanced treatments that assist in your weight loss journey and enhance your overall well-being. Our cutting-edge laser technologies, such as the Nordlys^®, target vascular issues and improve skin health, supporting your wellness goals. The GentleMax Pro^® provides effective skin tightening and rejuvenation, helping you feel confident throughout your transformation. The Matrix^® system introduces a new dimension of radiofrequency microneedling, promoting skin rejuvenation. We are excited to provide these comprehensive treatments to our community and look forward to supporting you on your path to optimal health and well-being,” said Dr. Fazeli.

For more information about Biolite Wellness’ suite of advanced aesthetic treatments, visit www.biolitewellness.com or call 949-800-8685 in Irvine, CA.

About Biolite Wellness:
Biolite Wellness recognizes that achieving your health and wellness goals requires a personalized approach. Their concierge holistic services offer tailored, preventative, and aesthetic treatments that refresh both body and mind, typically lasting at least one hour and available by appointment. Designed by their director, Dr. Fazeli, a physician-scientist trained at Harvard and Stanford, these services are customized to meet your unique needs and goals. Biolite is dedicated to prioritizing client satisfaction and maintaining high standards of integrity, empathy, and respect in all they do.

Dr. Fazeli, the Founder and Medical Director of Biolite, brings a wealth of expertise and dedication to his role. He earned his M.D. from Stanford University School of Medicine in 2000 and his Ph.D. in Cellular and Developmental Biology from Harvard University in 1997. Beyond his academic and clinical accomplishments, Dr. Fazeli is deeply committed to public service, a key motivation behind the founding of Biolite Wellness. His core values emphasize innovation and community impact, focusing on preventative care to benefit each patient.

Alex Fazeli, MD
Biolite Wellness
+1 949-800-8685
email us here
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Appli is industry’s first smart financial calculator for credit unions and banks

Appli’s industry-first AI-powered lending tool personalizes the borrowing experience, boosting confidence and conversions

SALT LAKE CITY, UT, UNITED STATES, October 1, 2024 /EINPresswire.com/ — Appli, a financial technology AI startup, today announced the launch of the first-ever smart financial calculator designed to reshape how lenders and marketers interact with potential borrowers online. The brainchild of Tim Pranger, co-founder of video banking pioneer POPi/o, Appli’s tool is the first in the industry to allow financial institutions to create engaging, AI-powered personalized experiences directly on their websites or apps.

“Appli is flipping the script on how lenders and marketers connect with potential borrowers online,” said Tim Pranger, CEO of Appli. “Our smart financial calculator doesn’t just crunch numbers – it creates a personalized financial journey for each visitor. It’s like having a knowledgeable consultant available 24/7 on your website.”

Appli’s technology stands out for its use of generative AI to build trust and significantly boost digital engagement and application conversion rates. The system provides expert analysis of desired products based on each user’s unique financial situation, helping to overcome common barriers in the loan application process.

“Many potential borrowers hesitate to apply for loans simply because they’re uncertain about qualification or have fear of rejection,” Pranger explained. “Our AI-driven confidence models address these concerns head-on, giving users a clear picture of their options before they commit to a full application.”

The Appli platform also offers valuable data insights for marketers and lenders. By tracking interactions from initial calculation to final conversion, Appli helps financial institutions build a deeper understanding of their community’s needs and preferences.

Pranger is known for creating user-friendly software solutions that solve real-world problems. He has a talent for developing simple yet powerful user interfaces that allow people to focus on solving their problems – rather than figuring out how to use the application.

Before founding Appli, Pranger co-founded POPi/o, where he played a key role in developing the industry’s first, true video banking solution. After POPi/o’s acquisition by Eltropy, he served as Head of Product at Anonyome Labs, Inc., further expanding his expertise in financial technology and digital identity solutions.

Appli’s smart calculator can be configured for any loan or borrowing experience in minutes and deployed quickly, allowing community financial institutions to rapidly strengthen their digital offerings.

In the coming months Appli plans to add tools for deposit and savings accounts, lead generation for high-value lending products, and protected payments.

For more information about Appli and its smart financial calculator for lenders, visit www.hiappli.com.

About Appli
Appli, founded in 2024 by POPi/o co-founder Tim Pranger, provides AI-powered financial calculators that help lenders create personalized, engaging shopping experiences for financial products. By combining real-time analysis with generative AI, Appli’s tools boost customer confidence and increase conversion rates for financial institutions.

Steve Jensen
Surge PR
Steve@surge-pr.com
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NEW YORK, NY, UNITED STATES, October 1, 2024 /EINPresswire.com/ — As the world’s population continues to age, the demand for quality senior care is on the rise. In response to this growing need, Ingeni Health is proud to announce the launch of their AI-integrated health and lifestyle solution, designed specifically for seniors. This innovative platform aims to keep seniors healthy, connected, and living at home for longer.

According to Glenna Crooks, PhD, Ingeni Health and Longevity Advisor, “70M older adults in the US want to age in their home. To do that, those with chronic conditions must improve their health, something that’s possible at any age. In addition, many will need assistance, which is harder for families to provide because they are smaller, women are in the workforce, and 40% of adult kids live an average of 700 miles away. Senior care is also challenging because 77M adults – the ‘Sandwich Generation’ – have kids, too.”

According to Ingeni’s CEO, Ian McNeill. “Our AI-assisted technology integrates and analyze key factors that determine healthy longevity. It provides insights about how to improve and optimize their health using MY DATA supporting 60 plus wearables lifestyle data that includes sleep, activity and FDA approved blood pressure, Continuous Glucose Monitors, blood glucose meters, and so much more daily information including their diet.”

The Ingeni @ HOME HUB is an intelligent digital health and lifestyle assistant that fills the gap. In addition to supporting optimal health using FDA-approved wearables, it is an easier way to order groceries, meals, transportation, and other daily essentials from over 1,000 trusted brands. It stores and shares photos and makes voice and video calling easy, including doing real-time language translations for those who need help in speaking with physicians or other service providers. A free companion app allows family members to help and it’s portable for seniors who have vacation homes or extended stays with family members.

McNeil added, “Twenty-five percent of Sandwich Generation caregivers work, care for children, and spend twenty hours or more per week providing senior care as well and nearly 90% can’t name a company helping them to manage better. I know from personal experience as a caregiver how much work is involved and intend to make Ingeni the solution they’ve been looking for.”

Ingeni invites Investors to participate along with us on our longevity journey supporting a growing senior and caregiver’s market. Ingeni’s shares are being sold as of today, and you may qualify to invest! Please see our Funding Page for more information or our Website IngeniHealth.com

CONTACT INFORMATION:

Ian McNeill
Ingeni Inc.
+1 647-987-4710
ian.mcneill@ingenihealth.com
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Blockchain Essentials simplifies blockchain technology.

Dr. Abhilash Kancharla, author of Blockchain Essentials You Always Wanted To Know.

Dr. Abhilash Kancharla makes a daunting subject like blockchain easy and accessible for students and professionals alike

BROOMFIELD, CO, UNITED STATES, October 1, 2024 /EINPresswire.com/ — Vibrant Publishers brings forth a lucid text on the fundamentals of blockchain technology. Blockchain Essentials You Always Wanted To Know by Dr. Abhilash Kancharla encompasses core concepts of blockchain in a compact and concise guide. The Advance Review Copy of the book is available for interested readers on NetGalley and the book is set to release in December 2024.

Dr. Abhilash Kancharla is an Assistant Teaching Professor in the Computer Science department at the University of Tampa and has worked with blockchain technologies like Ethereum and Hyperledger for over five years now. He wrote this book to educate learners on the technology behind cryptocurrency and make the seemingly daunting subject like blockchain accessible to every interested learner who does not have a technical background. In the words of Dr. Kancharla, “The unfamiliarity surrounding the foundational technology of cryptocurrencies is one of the main reasons I decided to write this book.”

Blockchain Essentials targets students, professionals, and learners from every walk of life with a genuine curiosity about the subject. It begins by charting the history of the field from its conception in a white paper written by Satoshi Nakamoto to the recent boom of cryptocurrency. Further, it breaks down core concepts of blockchain technology like decentralization, cryptography, mining, consensus algorithms, smart contracts, and different blockchain types with real-life analogies to explain them better. The book dedicates a chapter on practical application to guide learners to create a smart contract on their own using software like Truffle and Ganache.

Part of the Self-learning Management series of Vibrant Publishers, the book includes quizzes, fun facts, case studies, pre-made smart contracts (in online resources), and further reading material to enhance and continue the learner’s self-learning journey.

Interested readers and reviewers can access an early copy of the book from NetGalley.

About the Author
Dr. Abhilash Kancharla is an Assistant Teaching Professor in the Computer Science department at The University of Tampa, teaching undergraduate-level courses. He also taught Computer Science courses at Oklahoma State University, where he received his Master’s and Doctorate degrees. He began his career as a software tester at Capgemini while working for clients like HSBC, Capital One, and Bank of America. He has worked for over five years with blockchain, primarily Ethereum and Hyperledger blockchains.

About the Self-Learning Management Series
The Self-Learning Management Series is designed to address every aspect of business and help students, new managers, career switchers, and entrepreneurs learn essential management lessons. Each book contains fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter, in a compact format that is very easy to interpret.

About Vibrant Publishers LLC
Vibrant Publishers LLC is a Colorado-based book publishing house that started its operations in 2011 and focuses on publishing high-quality books for entrepreneurs, IT professionals, management professionals, and graduate students. Vibrant Publishers has redefined how rich content can be made available to today’s fast-paced generation. This new generation’s need-to-know-now attitude and a highly competitive business environment have triggered this series of books with ‘just the essential information’. Vibrant Publishers is committed to publishing books that are content-rich, concise, and approachable, enabling more people to read and benefit from them.

Title: Blockchain Essentials You Always Wanted To Know
Publisher: Vibrant Publishers
ISBN: Paperback – 9781636513003
Hardback – 9781636513027
E-Book – 9781636513010

Deep Udeshi
Vibrant Publishers
+1 315-413-6418
reachus@vibrantpublishers.com
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NEW YORK , Oct. 1, 2024 /PRNewswire/ — The Coleridge Initiative is pleased to announce the expansion of its work with government agencies to leverage data to address complex issues, improve public decision-making, and improve the lives of students and workers across the country. To make this expansion possible, Coleridge is launching a $15 million fundraising campaign. The Bill & Melinda Gates Foundation has committed to match the first $6 million of this campaign to strengthen Coleridge’s organizational capacity and accelerate growth to support the use of data to inform better policy.

To support government data systems, Coleridge provides a platform to securely link data within and across government agencies, and trains staff in data literacy, all while protecting privacy and ensuring data laws are followed. These systems help agencies track educational attainment, gain insights into the economic mobility of adult learners, and help ensure that educational programs are aligned and position students to succeed in today’s global economy. 

With the launch of a major growth campaign and the support of additional data and infrastructure funders, Coleridge will be able to strengthen organizational capacity, sustain technological leadership, accelerate growth and impact, expand the reach of its services, and enhance training and product adoption.  

“We have progressed from our successful initial stages of development to become a thriving and dynamic organization. Our operations have expanded significantly, demonstrating measurable impact,” said Ahu Yildirmaz, President and CEO of Coleridge Initiative. “This initiative will bolster our ability to utilize data in addressing complex challenges and driving evidence-based public decision-making.”

Currently, Coleridge offers a number of core programs to its government partners. Coleridge’s Administrative Data Research Facility (ADRF) is a secure, cloud-based environment that makes it possible for researchers to develop data models, allowing government agencies to review and analyze their K-12 and workforce data to answer key questions on student outcomes that were previously not possible. 

The Democratizing Our Data Challenge (DDC) enables government agencies to scale and replicate data products, such as tools tracking state unemployment insurance statistics or dashboards tracking student outcomes from education to the workforce. The DDC builds a community of practice around the use of administrative data for the public good, where teams gain knowledge that can benefit other teams within their respective DDC cohorts.

Through the Applied Data Analytics Training Program (ADA), Coleridge provides applied data analytics training to enhance the data literacy of government agency employees so that they can better use and understand their administrative data.

“This grant and our continued fundraising effort will allow us to expand these programs by reaching more states, offering more virtual, on-demand training opportunities, and strengthening our internal capacity to support the development of more innovative solutions, like the ADRF, for public data systems,” said Yildirmaz. 

About The Coleridge Initiative, Inc.

The Coleridge Initiative is a nonprofit organization working with governments to ensure that data are more effectively used for public decision-making. Coleridge provides agencies with the opportunity to enhance their workforce data literacy and collaborate within and across states to develop new technologies through the secure access and sharing of confidential microdata. Coleridge’s secure data hosting platform, the Administrative Data Research Facility (ADRF), is a FedRAMP-certified environment that enables government agencies to link their longitudinal data with other states and agencies. Learn more: www.coleridgeinitiative.org 

CONTACT: Johana Caba, [email protected]

SOURCE Coleridge Initiative

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RIYADH, Saudi Arabia, Oct. 1, 2024 /PRNewswire/ — The RLC Global Forum will hold its inaugural Annual Meeting on February 4-5, 2025, in Riyadh, a landmark event for the global retail sector. As the GCC strengthens its position as a hub of resilience and growth, fueled by Saudi Arabia’s Vision 2030, the Forum will bring together the world’s leading retailers, policymakers, investors and innovators to discuss the future of the industry, driven by AI, sustainability, and global collaboration.

Under the theme “Rebuilding a Shared Future,” the RLC Global Forum will tackle the most pressing challenges facing global retail today, including technological transformation, cross-border commerce, market resilience, and geopolitical shifts. The Forum will serve as a critical platform for fostering cross-industry partnerships and innovative strategies to drive the sector forward.

“Our evolution into the RLC Global Forum reflects a broader, more inclusive vision for the global retail sector,“ said Panos Linardos, Chairman of the RLC Global Forum. “This inaugural Annual Meeting will offer unique insights into how we can navigate the complex landscape of retail, from AI advancements to building sustainable and inclusive industry growth.”

Panda Retail Company, one of the top retail chain businesses in the Middle East and the lead grocery retailer in Saudi Arabia, joins as a strategic partner. “Our strategic alliance with the RLC Global Forum marks Panda’s dedication to innovation and excellence in the grocery sector,” said Dr. Bander Hamooh, CEO of Panda Retail Company. “We look forward to leveraging this partnership to pioneer new solutions and advance the retail landscape in Saudi Arabia.”

Additionally, the multi-award-winning global fashion and lifestyle retail powerhouse, Apparel Group, joins as a Headline Partner. “At Apparel Group, we are always eager to foster discussions on crucial themes that impact both the global landscape and our industry,” stated Sima Ganwani Ved, Founder and Chairwoman of Apparel Group. “Our strategic partnership with the RLC Global Forum highlights our commitment to engage with pivotal topics and drive meaningful dialogue that shapes the future of retail and beyond.”

The inaugural 2025 RLC Global Forum promises to be a defining event, setting the stage for retail’s next chapter of innovation, collaboration, and growth.

Photo: https://mma.prnewswire.com/media/2520817/RLC_Global_Forum.jpg

SOURCE RLC Global Forum

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IHPlans (IHP) has been actively communicating the change to clients and is excited about what the rebrand means for the company.  

“IHP started as a program manager, delivering alternative health benefit solutions to our customers,” said Mike Feeney, Managing Partner, and co-founder of the company. “However, our growth has exceeded all expectations. Today, we are proud to offer an expanded product suite, leveraging our proprietary technology to serve a broader spectrum of client sectors.”

Today, Tres Health’s technology portals work in tandem for employers, members, and providers, creating a more seamless and positive experience. A fourth portal for brokers is set to be launched by the end of the year. 

The company is on pace to continue product expansion in the coming year, further streamlining customer experiences and internal processes through the unified Tres Health brand.

“Transitioning IHP to Tres Health, and presenting one consistent voice, gives us significant long-term advantages as we continue to expand, scale, and enhance our market presence,” said Amanda Emery, Chief Marketing Officer, Tres Health.

The repositioning has allowed Tres to tell a deeper story of the company’s inception. The owners’ passion to develop the business was driven by gaps in the insurance market that have left millions of Americans with limited healthcare options.

“Helping people obtain affordable, quality healthcare is exactly why we do what we do,” said Feeney. “If we can help change the insurance landscape and disrupt the current norms of what’s considered acceptable for small businesses and the working-class population, we know we’ve done what we set out to do.”

The rebranding, and repositioning, have been a labor of love for the company and kicked off with a new website, which launched in late July. The brand image is unique for the space, showcasing vibrant colors with a modern, tech-forward focus. 

For more information on Tres’ products, or to learn more about the company, visit www.tres.health.

About Tres Health
Tres Health is a national alternative health insurance and technology company, founded on the principles of reinventing the way healthcare is designed, managed, and administered. Tres offers small- to mid-size employers access to affordable options for Minimum Essential Coverage, Minimum Value Plans, and Gap insurance. Their proprietary digital platform suite, TresTech^TM, delivers simple user experiences and quick access to information for various customers including members, employers, brokers, and providers. Learn more at www.tres.health.

Media Contact
Amanda Emery
Chief Marketing Officer
P. 561-246-5260
E. [email protected]

SOURCE Tres Health

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Hanno partecipato al summit esperti di marketing di prestigiosi marchi globali e dirigenti senior dei business Bellezza, Lusso e Abbigliamento, Beni di largo consumo (FMCG) e Beni durevoli di Xiaohongshu, che insieme hanno esplorato le tendenze all’avanguardia del marketing digitale e gli ecosistemi di stile di vita pionieristici nei settori del lusso, della bellezza, del benessere, delle bevande e della casa in Cina. 

Xiaohongshu, un polo di tendenza per i marchi che desiderano acquisire popolarità, vanta un’ampia base di giovani consumatori e un ecosistema di contenuti di alta qualità. Grazie alla sua approfondita conoscenza delle tendenze del settore e delle preferenze degli utenti, è diventata la piattaforma di marketing leader per i marchi che cercano di creare connessioni emotive con i consumatori cinesi.

Per coloro che si avventurano nel mercato cinese o cercano nuove opportunità di crescita, Xiaohongshu non è solo una comunità ottimale per raggiungere i consumatori target, ma anche un partner essenziale per espandere la loro presenza in Cina. Funziona come una piattaforma cruciale per la crescita aziendale, rendendo questo il momento migliore per unirsi a questa piattaforma di contenuti per la community. 

Nell’era della trasformazione digitale, l’intelligenza artificiale (IA), i social e le soluzioni commerciali innovative stanno ridefinendo gli stili di vita moderni e valorizzando il potenziale umano. L’evento della durata di due giorni ha approfondito gli strumenti di marketing digitale all’avanguardia e le tendenze di consumo emergenti, con Xiaohongshu che ha presentato strategie di marketing incentrate sulle persone che abbracciano i settori del lusso, del benessere, delle bevande e della casa. 

Nell’attuale panorama digitale, l’attenzione del pubblico si è frammentata, dando vita a circoli di interessi diversificati e stili di vita personalizzati. Come possono i marchi catturare l’attenzione e il riconoscimento di un pubblico più ampio? Durante una tavola rotonda dal titolo “Sfruttare le tendenze dello stile di vita, le micro-culture che guidano l’impegno”, Shawn Li, Responsabile generale del business Commercial Durable Consumption presso Xiaohongshu, ha scambiato opinioni sui cambiamenti nei comportamenti dei consumatori con i leader globali della moda, dell’arredamento e della bellezza. 

– Gli influencer oggi fungono da messaggeri e amplificatori all’interno di circoli di interessi specifici, emergendo come un nuovo mezzo di comunicazione e rimodellando le dinamiche comunicative all’interno di queste comunità.

– I consumatori più giovani danno priorità al mix di esigenze personali ed esperienze estetiche, valorizzando la profondità emotiva, il valore sentimentale e l’individualità.

La salute, un argomento di tendenza a livello mondiale negli ultimi anni, ha dominato la FMCG-Wellness Breakfast Session del 27 settembre. L’evento, dal tema “Alla scoperta dei nuovi strumenti per il successo digitale”, ha visto la partecipazione di Rex Zhang, Direttore generale del business Commercial Fast Moving Consumer Goods (FMCG) Industry Group presso Xiaohongshu, e di Jayden Wu, Responsabile del business Healthcare and Wellness Industry presso Xiaohongshu. Entrambi hanno esaminato le tendenze del mercato cinese per i marchi globali del benessere: 

– L’integrazione tra i social e l’e-commerce sta trasformando le abitudini di acquisto e le esperienze dei marchi, inaugurando una rivoluzione senza precedenti nel settore sanitario.

– I giovani cinesi stanno abbracciando le nuove tendenze in fatto di benessere, incorporando le pratiche tradizionali cinesi e liberando un notevole potenziale di consumo.

Cynthia Zhong, direttrice Luxury Industry Division di Xiaohongshu, ha presentato il tema “Xiaohongshu: la nuova frontiera della piattaforma lifestyle”, evidenziando l’approccio unico della piattaforma per liberare il potenziale del marchio insieme ai marchi globali di moda, lusso e lifestyle. 

– Xiaohongshu ha coltivato un ecosistema comunitario distintivo sfruttando il suo posizionamento comunitario differenziato e la vasta base di utenti, promuovendo un’atmosfera di fiducia e coinvolgimento.

– Con i contenuti premium generati dagli utenti come elemento fondamentale, Xiaohongshu consente ai marchi di condividere in modo autentico contenuti accattivanti e pertinenti che presentano le esperienze autentiche degli utenti, creando identità di marca esclusive e migliorando l’attrattiva del marchio.

Marketing incentrato sulle persone: sbloccare il potenziale di marketing

In occasione del summit Xiaohongshu ha presentato le sue analisi approfondite su 20 gruppi demografici, con particolare attenzione al lusso attraverso l’introduzione della personalità “Luxury Living”. Questa classificazione ha segmentato i consumatori di beni di lusso in base alle loro diverse esigenze spirituali, evidenziando quattro motivazioni principali alla base della spesa nel lusso e offrendo ai partecipanti uno sguardo approfondito sulla base dei consumatori di beni di lusso di Xiaohongshu. La diversità della personalità “Luxury Living” apre nuove strade alle interazioni tra brand e consumatori, allineando l’identità del brand con l’autoespressione del consumatore. Soddisfa la ricerca di indicatori di identità e di senso di appartenenza da parte dei consumatori target, trascendendo gli status symbol convenzionali e incarnando invece l’essenza degli individui, nutrendo il loro mondo spirituale in evoluzione e coltivando un legame emotivo profondo e duraturo con i marchi. 

Inoltre, nell’ambito del benessere, i consumatori di diverse fasce d’età attenti alla salute mostrano desideri fisici, esperienziali ed espressivi diversi in diversi scenari di utilizzo. Sulla base di filosofie della salute, motivazioni di consumo e contesti di utilizzo, Xiaohongshu ha identificato durante il summit otto gruppi demografici chiave come “sostenitori della cura del corpo” nell’ambito del settore sanitario e del benessere, tra cui Vitality Chargers, Workplace Efficiency Seekers, Slow Living Advocates, Glow-Up Researchers, Self-Care Enthusiasts, Fitness Fanatics, Endurance Explorers e Silver-Haired Trendsetter.

Questa segmentazione completa sottolinea la crescente consapevolezza della salute tra le giovani generazioni, che adottano un atteggiamento proattivo nella gestione della propria salute e guidano il panorama dei consumi sanitari verso una maggiore integrazione e diversità quotidiana. Xiaohongshu supporta i marchi svelando scenari di consumo reali e coltivando una profonda comprensione dei diversi punti critici e delle preferenze di acquisto. Grazie a una comprensione meticolosa delle esigenze di benessere dei consumatori, i marchi possono migliorare la propria offerta, sottolineare le competenze chiave e rafforzare i vantaggi competitivi, ampliando in definitiva la portata del mercato per prodotti che si allineano realmente alle richieste degli utenti. 

Nell’ambito della vita domestica Xiaohongshu ha individuato quattro personalità distinte: giovani nomadi, giovani che si creano un nido, tuttofare e perfezionisti della casa. Grazie alla collaborazione con Xiaohongshu, i marchi possono attingere a questi segmenti di consumatori unici, basati sul modello “Persone-Bisogni-Scenario-Tendenze”. Analizzando l’estetica dell’arredamento, l’efficienza dei mobili e degli elettrodomestici e la soddisfazione emotiva, i marchi ricevono un’analisi olistica delle tendenze di crescita cruciali nel settore dell’home living. Insieme, possono tracciare percorsi innovativi per coinvolgere gli utenti e catalizzare l’espansione aziendale. 

Soluzioni innovative: un ecosistema vantaggioso per tutti per un futuro condiviso 

I marchi Xiaohongshu hanno potenziato le loro strategie di marketing e aumentato il valore aziendale, semplificando il processo dall’ispirazione all’acquisto. Xiaohongshu, insieme ai suoi marchi partner, ha introdotto un nuovo approccio al marketing che soddisfa le preferenze della nuova generazione colmando il divario tra canali online e offline. Questa strategia ha accelerato ulteriormente il coinvolgimento e la comunicazione con i consumatori, offrendo un’esperienza di acquisto comoda, efficiente e rassicurante.

Per i marchi di lusso, comunicare in modo efficace lo slogan e la proposta del marchio è fondamentale per coinvolgere il proprio pubblico di riferimento. La passerella rappresenta il fulcro della narrazione del marchio, fungendo da ponte tra gli scenari di consumo del lusso e le iniziative di marketing. Il modello distintivo “See Now, Buy Now” di Xiaohongshu per le sfilate di moda di lusso rappresenta una soluzione rivoluzionaria. Durante la sfilata della collezione donna di inizio autunno di Louis Vuitton (LV), il marchio ha presentato in anteprima un formato di streaming live ibrido su Xiaohongshu, mostrando sia la passerella sia un evento di anteprima. Grazie a questa esclusiva collaborazione, LV ha tracciato un percorso di marketing innovativo, che spazia dai momenti salienti della sfilata e dalle anteprime dei prodotti multiformi all’acquisto diretto tramite la sua mini-app, realizzando una transizione fluida dall’esposizione del marchio alla conversione delle vendite.

Nel frattempo, Xiaohongshu continua a fare progressi nel marketing innovativo. Sfruttando il solido coinvolgimento dei consumatori, la piattaforma ha creato un ecosistema KOS (Key Opinion Sales) unico, che si è rivelato fondamentale per i marchi nell’ampliamento della propria base di clienti. Attualmente Xiaohongshu vanta oltre 100.000 account di vendita aziendali che spaziano in tutti i settori, con quasi 2 milioni di post di contenuti. L’ecosistema KOS amplia in modo efficiente il totale dei clienti raggiungibili, semplifica i processi di ordinazione e colma il divario di comunicazione con i consumatori. Sfruttando vari formati per i contenuti e strategie di marketing, comunica l’identità del marchio e le proposte estetiche, accelerando la trasformazione digitale dei marchi e realizzando un ciclo chiuso e fluido dall’ispirazione all’acquisto.

Fin dalla sua nascita Xiaohongshu ha operato come un ponte, collegando gli utenti a prodotti di alta qualità e a esperienze di vita reale con il mondo commerciale. Grazie al suo approccio incentrato sulle persone, Xiaohongshu offre una soluzione ottimale per la crescita aziendale e la conversione delle vendite dei marchi. Ciò si ottiene attraverso strategie di marketing pratiche, soluzioni di marca diversificate e percorsi di conversione omnicanale pionieristici. 

Guardando al futuro, Xiaohongshu rimane impegnata a collaborare con i marchi per orientarsi nel dinamico mercato dei consumatori, promuovendo la risonanza emotiva e l’allineamento dei valori con gli utenti e alimentando una vitalità duratura del marchio. 

Foto – https://mma.prnewswire.com/media/2518661/image_5030780_41529640.jpg
Foto – https://mma.prnewswire.com/media/2518662/image_5030780_41529749.jpg 

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